More expert business advice from Google's European Enterprise Director Roberto Solimene, as he explains the business principles that Google adheres to: "One of the most important things is to actually focus on the user and everything will follow. This has been a fundamental thing of Google. We have never followed what our competitors were doing. We have never followed what the market was telling us to do. We actually followed what our user wanted. So this is where we focus and I think that has been a key success of Google over the years. Another principle of Google of course is being focussed on your core business but do not spend 100 percent of your time on your core business. So spend something like 70 percent of your time on the core business, the business that really makes you go through your day by day activities but spend 20-30 percent of your time in other areas in other things that can help to diversify your business or can help to create new niches of businesses. Well the core business of Google is of course search, advertising and Apps. But there are other products that came out in 20 percent of our time like orchard, like Google Apps. A lot of products that you find in Google Apps are products of somebody's 20 percent time. There are other products of Google that came out of that, I don't specifically remember which ones. But definitely all of those that don't belong to those three key core businesses came somehow out of that 20-30 percent of people's time." See more business news television shows from Roberto Solimene at Google, as he gives his top expert business advice at http://www.yourbusinesschannel.com Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx