Join this session to learn how to use lead scoring to identify and prioritize sales-ready leads. And, learn how to use lead nurturing to establish a relationship with prospects that are not sales ready. Our panel of marketing experts will share hands-on techniques you can use immediately and advanced techniques that incorporate automation, behavioral tracking, and drip marketing campaigns to increase lead quality and volume. Plus, all attendees will receive a copy of "The Definitive Guide to Lead Nurturing", a Marketo workbook.