A franchise model provides information on the steps and methods for how a business engages and how it works with customers. Discover how franchise models must be followed in agreement with franchise holders with help from a management teacher in this free video on business management and franchises. Expert: Mark Clifton Bio: Mark Clifton has a degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University. Filmmaker: Paul Volniansky