Ever wondered how to raise money to finance a startup, whether it's hi-tech, bio-tech, or a boutique restaurant? Richard West, CEO of Liquid Logic, describes how startups of all kinds can acquire financing, big or small. Mr. West is CEO of Advanced Liquid Logic, his third early stage company as CEO. Advanced Liquid Logic is a fast-growing Duke technology spinout exploiting a novel microfluidics technology that the company will apply to medical diagnostics and other markets. Prior to joining Advanced Liquid Logic, Mr. West was founder and CEO of TriVirix, a medical equipment contract manufacturer. Part of the Duke Entrepreneurship Education Series. Visit http://www.dukedees.com for more information.