More expert business advice from inside the offices of Google, as European Enterprise Director Roberto Solimene, reveals the tech tools they use, as well as the thinking that’s behind it and how they are able to work much smarter: “We use exactly the same products and this was one of the points of Larry and Sergey and Eric before we even launched the Google Apps they wanted to be sure that they were using as a company exactly the same kind of products. I think that is fundamental that is the trust that we put inside our products. We use exactly the same kind of information and we have seen a boost of productivity just by using this information. So wherever I am, I can have access to my mailbox without using any VPN because it’s all secured anyway. I can actually create and see the calendar of all my colleagues. I can actually have access to the active directory of all the company. I can actually have access to all the documents that I have created or that I have been invited to collaborate. With time you will see all new products coming next to docs, spreadsheets, calendar and mail. So just think about groups and think about your personal page, think about a lot of other things that will be there. What is most exciting is that not only will we be able to present this to my customers but I will also be able to use it myself. So it is very important. The consumerisation of IT is really here and we are driving that towards that phenomenon, where the employee and the user of the application inside a company are really first of all a consumer and he is driving the adoption of more simple to use applications. So I am able to have inside the organisation easy to use applications that I have over the internet at home. Think again consumer products like the iPod, you know the Xbox or the TomTom for example. Just with your finger tips you can actually go immediately to the information you are looking for and you can do that now inside the organisation inside your company, so inside the place that you ...