More expert business advice from Google’s European Enterprise Director Roberto Solimene, as he explains how Google Apps works for businesses by eliminating unnecessary expenditure, problematic hardware and software, and effectively banks information to help companies succeed: “Again every kind of business is suitable for the use of Google Apps. Originally we thought that it would have been something more beneficial to small or medium sized organisation because they don’t have the funds, they don’t have the resources, and they don’t have the infrastructure to use a hosted service inside their organisation. But we are seeing them more and more that very large organisations are calling us just too just explore how they can use Apps inside their organisation whether it is for a division or whether it is for a specific kind of employee or for the organisation. But we are seeing that everybody now is interested in at least discovering what is on offer on this so called web to zero offering. The most exciting thing is that I save a lot of money; this is only the first of the things. I don’t need any more very complex infrastructure, I don’t need to buy a license for all my employees, I don’t need to buy spam services, I don’t need to buy servers, I don’t need to buy filters for viruses for example or servers for all that software. I don’t need to buy infrastructure for filing and archiving old documents and the mail that a company receives and so on. Just think about the saving that you have in all this infrastructure when you can give everything host to someone that has hundreds of thousands of servers spread around the world. Some people are definitely worried about having all their information online but we are going towards a phase where doing that is going to be the most natural thing to do. Just like when we used to put our money inside a mattress thinking it was safer. But now we take for granted the best place to put our money is actually the bank. If we can build a parallel ...