Prof. Stefanos Zenios introduces the new book 'Biodesign: The Process of Innovating Medical Technologies' which he co-authored. He highlights the importance of the book, how it evolved, the target audience of the book, and other reasons why those interested in biodesign should read the book. Faculty Books: http://www.gsb.stanford.edu/jacksonlibrary/articles/catalogs/fac_books/index.html Stanford Business magazine feature on Prof. Zenios: http://www.gsb.stanford.edu/news/bmag/sbsm0911/feature-zenios.html?cmpid=yt Stanford Business magazine feature on Zenios' new book: http://www.gsb.stanford.edu/news/bmag/sbsm0911/feature-sidebar-biodesign-innovation.html Recorded: Oct. 28, 2009