Katie Couric gained an exclusive first-hand look inside New York City Mayor Michael Bloomberg's hi-t...
Katie Couric gained an exclusive first-hand look inside New York City Mayor Michael Bloomberg's hi-tech "situation room" inside the basement of City Hall in Manhattan.
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Added: 569 days ago
Views: 38
Design expert Kristan Cunningham showed Harry Smith how easy it can be to create stylish storage spa...
Design expert Kristan Cunningham showed Harry Smith how easy it can be to create stylish storage space.
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Added: 569 days ago
Views: 36
Harry Smith spoke with basketball analyst Kenny Smith about an incident where Washington Wizards pla...
Harry Smith spoke with basketball analyst Kenny Smith about an incident where Washington Wizards player Gilbert Arenas pointed a gun at a teammate in the locker room.
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Added: 569 days ago
Views: 28
Interior Designer Kristan Cunningham showed Maggie Rodriguez how to decorate a dorm room on the chea...
Interior Designer Kristan Cunningham showed Maggie Rodriguez how to decorate a dorm room on the cheap.
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Added: 569 days ago
Views: 27
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Women Deserve Better says PETA abuses defenseless, simple-minded women by forcing them to remove the...
Women Deserve Better says PETA abuses defenseless, simple-minded women by forcing them to remove their clothing and participate in humiliating...
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Added: 563 days ago
Views: 93
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal McCann walks you...
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal McCann walks you through the company’s Next Thing Now Room, and explains the digital table, which is a sensitive, sensory table that enables manipulation of content:
“It allows brand involvement effectively, you can get consumers more involved in your brand, you can bring it to life more, and that is going to be through audio video technology that is going to excite them simple as that, it beats a page hands down.
Effectively it could be a page in a newspaper or a magazine or a brochure, this brings it to life, it bring sit to life in a way that no one has seen before, its interesting, its edgy, it surprises and it delights and that's, consumers want to see that, there's a lot going on in their lives and if you can bring you brand to them in an exciting and sexy way you're going to get a return on it.
Well the research that we've done and we've invested a heavy amount of money into research over the last couple of years with our next and now proposition we know hands down that consumers, they want to be surprised, delighted, they want to be excited and if you can bring to life a brand, a company, a project in an exciting way through technology then that is so much better than a piece of static advertising or messaging, that's just the way the world is moving and increasingly as youngsters grow up with this technology brands need to be there, they need to be experimenting and using these sorts of projects and technology to get ahead of the competition.”
See more business news television shows from Mark Middlemas, as he gives his top expert business advice at http://www.yourbusinesschannel.com
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
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Added: 972 days ago
Views: 217
Going to college doesn't have to mean midnight cram-sessions fueled by pizza and chocolate. Dr. Jenn...
Going to college doesn't have to mean midnight cram-sessions fueled by pizza and chocolate. Dr. Jennifer Ashton talks with Daphne Oz, the author of the best-selling book, "The Dorm Room Diet," about how to ward off the "freshman fifteen."
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Added: 569 days ago
Views: 54
Excruciating up-to-the-minute coverage of some irrelevant bullshit story that has no ramifications w...
Excruciating up-to-the-minute coverage of some irrelevant bullshit story that has no ramifications whatsoever.
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Added: 563 days ago
Views: 135
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Treasury officials say the gold has just been rattling around in the bottom of some vaults at the US...
Treasury officials say the gold has just been rattling around in the bottom of some vaults at the US Bullion Depository anyway.
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Added: 563 days ago
Views: 61
Americans say attending a 911 vigil or observing a moment of silence to only then come home to jerk ...
Americans say attending a 911 vigil or observing a moment of silence to only then come home to jerk off is disrespectful and wrong.
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Added: 563 days ago
Views: 46
Rep. Iscoe warns gays will give penises to lesbians who will give them vaginas so that homosexuals c...
Rep. Iscoe warns gays will give penises to lesbians who will give them vaginas so that homosexuals can marry and continue their attack on the American family.
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Added: 563 days ago
Views: 67
White House officials are confident the President will be able to convince the wildfire to stop inci...
White House officials are confident the President will be able to convince the wildfire to stop incinerating large swaths of land and American homes.
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Added: 563 days ago
Views: 69
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Democratic Senator Tom Harkin of Iowa explains the provisions in the Health Care bill set by his sta...
Democratic Senator Tom Harkin of Iowa explains the provisions in the Health Care bill set by his state and on the criticism most senators receive for the so called "back-room deals."
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Added: 569 days ago
Views: 43
In The Know panelists call Biden's decision to sneeze in the middle of a high level policy meeting '...
In The Know panelists call Biden's decision to sneeze in the middle of a high level policy meeting 'disgusting' and 'completely inappropriate.'
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Added: 563 days ago
Views: 45
In this episode of 'Raw Justice,' a depraved sex fiend violated his wife's body almost weekly for te...
In this episode of 'Raw Justice,' a depraved sex fiend violated his wife's body almost weekly for ten years before finally murdering her.
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Added: 563 days ago
Views: 106
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal McCann, explains...
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal McCann, explains how new technologies are effecting marketing and branding, and how the new technologies emerging now can be harnessed to reach more people:
"One of the other areas of the space is you know gaming devices are hugely important, be they the PSP, be they the Xbox, be they PS3 or of course the Wii. Hugely important, they've spanned the divide from just gaming geeks into all sorts of lives now including education.
One of the things that we want to get really involved with and are doing a lot with is in game advertising. These games, the likes of Grand Theft Auto, Halo 3 they sell more units than all the people who go to the number one blockbusters from Hollywood, so they are hugely important and as more and more people are playing them we've got to be involved in this, we've got to understand and learn what is going on to be able to offer best advice for our clients.
So we're able to through for example, through Xbox we're able to have the latest games, have a look at embedding our clients, content in there, advertising messages and doing research which we've then done to feedback and learn from because its a new space but its increasingly important particularly through that demographic we talked about earlier. So it allows us to excite, delight but also learn which is also critical in this new sort of digital age where no one knows the answers really of what's going to happen next year let alone next week.
So we've also got, I mean the other things as well were quite important, you can see the various sort of digital radio devices here so be it in car, be it DAB, be it iPod linked devices, you know the phenomenon of the iPod young kids still listen, youngsters, we still listen to the radio in huge numbers, its almost as if the radio is the shopping centre for songs and then the iPod and all sorts of devices where you can apply the iPod to radio and link them up. So important we're at the front end ...
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Added: 971 days ago
Views: 142
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The President says the purpose of the performance reviews is to have a little face time to make sure...
The President says the purpose of the performance reviews is to have a little face time to make sure we're all on the same page going forward.
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Added: 563 days ago
Views: 65
Officials say the President's home teleprompter is simply a tool to make sure pillow talk with Miche...
Officials say the President's home teleprompter is simply a tool to make sure pillow talk with Michelle or conversations with his Mother-In-Law go smoothly.
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Added: 563 days ago
Views: 40
Clean-up crews are hard at work after a VH1 bus carrying reality show contestants overturned, spilli...
Clean-up crews are hard at work after a VH1 bus carrying reality show contestants overturned, spilling 2,000 pounds of highly concentrated slut.
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Added: 563 days ago
Views: 41
Oct. 7 (Bloomberg) -- George Goncalves, chief fixed-income rates strategist at Cantor Fitzgerald LP,...
Oct. 7 (Bloomberg) -- George Goncalves, chief fixed-income rates strategist at Cantor Fitzgerald LP, talks with Bloomberg's Julie Hyman and Brian Luke about today's $20 billion auction of 10-year U.S. Treasury notes and the outlook for the Treasury market.
10-year notes gained for the first time in four days as the dollar strengthened and bolstered auction demand. (Source: Bloomberg)
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Added: 582 days ago
Views: 31
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