In this business tv show, Mark Middlemas, Managing Partner Integration at Universal McCann, explains...
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal McCann, explains how new technologies are effecting marketing and branding, and how the new technologies emerging now can be harnessed to reach more people:
"One of the other areas of the space is you know gaming devices are hugely important, be they the PSP, be they the Xbox, be they PS3 or of course the Wii. Hugely important, they've spanned the divide from just gaming geeks into all sorts of lives now including education.
One of the things that we want to get really involved with and are doing a lot with is in game advertising. These games, the likes of Grand Theft Auto, Halo 3 they sell more units than all the people who go to the number one blockbusters from Hollywood, so they are hugely important and as more and more people are playing them we've got to be involved in this, we've got to understand and learn what is going on to be able to offer best advice for our clients.
So we're able to through for example, through Xbox we're able to have the latest games, have a look at embedding our clients, content in there, advertising messages and doing research which we've then done to feedback and learn from because its a new space but its increasingly important particularly through that demographic we talked about earlier. So it allows us to excite, delight but also learn which is also critical in this new sort of digital age where no one knows the answers really of what's going to happen next year let alone next week.
So we've also got, I mean the other things as well were quite important, you can see the various sort of digital radio devices here so be it in car, be it DAB, be it iPod linked devices, you know the phenomenon of the iPod young kids still listen, youngsters, we still listen to the radio in huge numbers, its almost as if the radio is the shopping centre for songs and then the iPod and all sorts of devices where you can apply the iPod to radio and link them up. So important we're at the front end ...
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Added: 969 days ago
Views: 142
Anthony Pt2: People must force administration to build sustainable communities
Anthony Pt2: People must force administration to build sustainable communities
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Added: 561 days ago
Views: 51
Billionaire investor George Soros of Soros Fund Management says the latest rally in US Stocks is not...
Billionaire investor George Soros of Soros Fund Management says the latest rally in US Stocks is not the real thing. (Bloomberg News)
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Added: 580 days ago
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Will Apple's iPad be just another gizmo or the missing link that brings all our technology together?...
Will Apple's iPad be just another gizmo or the missing link that brings all our technology together? John Blackstone reports.
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Added: 567 days ago
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http://www.yourbusinesschannel.com Paul Donehue, president of Paul Charles and Associates continues ...
http://www.yourbusinesschannel.com Paul Donehue, president of Paul Charles and Associates continues our series of 32 pieces of sales advice to convert more customers
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Added: 643 days ago
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For Rottblatt, the trip to India was very valuable in sense that it's one thing to ...
For Rottblatt, the trip to India was very valuable in sense that it's one thing to hear about international development, and another thing to see what it looks like in practice.
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Added: 647 days ago
Views: 119
Top social marketing advice from David Meerman Scott, bestselling author of The New Rules of Marketi...
Top social marketing advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about a golden way to improve your messaging and get doing better than it is today. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com.
David Meerman Scott: So here’s the thing, the most important thing for web marketing, truly the most important thing is to focus on your buyer personas, not on your products and services, not on your company. Here’s what I mean by that:
Have you looked at a hotel website recently? I travel all the time, I give keynote speeches all over the world, I’m in a hotel almost every week, and what I do is I always check the hotel website. And every hotel website is virtually the same. What do they do? They talk about their product and they talk about their service. And they have information about their product and their fluffy pillows and their tasty shrimp, and the swimming pool out back and the fact that they’re near the city centre. That’s a product oriented form of marketing.
But think about it differently if you are creating marketing specifically for your buyer personas. And what you need to do is you need to understand who your buyer personas are. Actually go out and interview people who are representative of your buyer persona. Find out what their problems are and then build your web content directly for them.
So for example with a hotel, there’s the independent business traveller who makes a decision of what hotel to stay in. Perhaps they’re interested with getting the lowest price or free parking, or perhaps they want to have high speed internet available in their room. Then you’ve got a corporate travel department, which is another buyer persona for hotels. Perhaps somebody is near a company headquarters and they are looking to have maybe 100 room nights for their visitors coming to that hotel. ...
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Added: 962 days ago
Views: 270
Making sales can take time and a great deal of energy, especially with new customers. And there is a...
Making sales can take time and a great deal of energy, especially with new customers. And there is always that balance between the amount of time and energy put in, and the benefits gained from making the sale. So what happens in those situations where youre putting in the energy, but you get the feeling youre ultimately going to end up with a no anyway?
Get expert business advice that will help you improve your sales join Lori Richardson, President of Score More Sales, in this business sales tips show. Here, youll find out what Lori has to say about getting the quick no, and why its really the next best thing to getting a yes.
In this show, this successful sales expert explains why you need to keep your mind on the time, and explains how quick confirmation be it yes, or no can impact upon your sales success. Find out more, including:
- How slow no's could be robbing you of your time
- Why its for the best to find out quickly if the prospect isn't going to buy
- How to get off the "road to nowhere"
See more business news television shows and get even more of the best expert sales advice from Lori Richardson at http://www.yourbusinesschannel.com
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
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Added: 962 days ago
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Justice: Whats the right thing to do?
Michael Sandel visits the RSA to argue for a...
Justice: Whats the right thing to do?
Michael Sandel visits the RSA to argue for a new commitment to citizenship and the common good.
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Added: 557 days ago
Views: 40
http://www.damayanthijayasinghe.com/
This is a question one of my friends on face book asked. "Tell ...
http://www.damayanthijayasinghe.com/
This is a question one of my friends on face book asked. "Tell me one thing you love about yourself?"
Boy... I had to think. It wasn't easy as it looks.
I want to ask you the same question. "Tell me one thing that you love about YOU" Please share on the comments section.
With Love
Damayanthi
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Added: 638 days ago
Views: 39
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal McCann walks you...
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal McCann walks you through the company’s Next thing Now Room, and explains the digital table, which is a sensitive, sensory table that enables manipulation of content:
“It allows brand involvement effectively, you can get consumers more involved in your brand, you can bring it to life more, and that is going to be through audio video technology that is going to excite them simple as that, it beats a page hands down.
Effectively it could be a page in a newspaper or a magazine or a brochure, this brings it to life, it bring sit to life in a way that no one has seen before, its interesting, its edgy, it surprises and it delights and that's, consumers want to see that, there's a lot going on in their lives and if you can bring you brand to them in an exciting and sexy way you're going to get a return on it.
Well the research that we've done and we've invested a heavy amount of money into research over the last couple of years with our next and now proposition we know hands down that consumers, they want to be surprised, delighted, they want to be excited and if you can bring to life a brand, a company, a project in an exciting way through technology then that is so much better than a piece of static advertising or messaging, that's just the way the world is moving and increasingly as youngsters grow up with this technology brands need to be there, they need to be experimenting and using these sorts of projects and technology to get ahead of the competition.”
See more business news television shows from Mark Middlemas, as he gives his top expert business advice at http://www.yourbusinesschannel.com
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
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Added: 970 days ago
Views: 217
Go inside the mind of Gary Busey. Here Gary talks more about the benefits of GotVMail.
See more Ga...
Go inside the mind of Gary Busey. Here Gary talks more about the benefits of GotVMail.
See more Gary Busey!
http://gotvmail.com/garybuseyonbusiness
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Added: 647 days ago
Views: 67
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World Business: Love it or hate it, the Internet is here to stay. It is now such an integral part of...
World Business: Love it or hate it, the Internet is here to stay. It is now such an integral part of our society it's hard to imagine life without it. We email, we blog, we do our banking, shopping and much of our business online. But with so much personal data tied up in the cloud, are we reaching a stage where 21st century technology is over stepping the boundaries and becoming an invasion of our privacy?
Reporter: Kate Russell
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Added: 647 days ago
Views: 63
For David Rottblatt, MBA '09, the trip to India was very valuable in sense that it's one thi...
For David Rottblatt, MBA '09, the trip to India was very valuable in sense that it's one thing to hear about international development, and another thing to see what it looks like in practice. Recorded: February 1, 2008
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Added: 647 days ago
Views: 131
Ad extensions work with your existing text ads to offer more useful, relevant information to users s...
Ad extensions work with your existing text ads to offer more useful, relevant information to users searching on Google. Learn more about extensions at www.google.com/adwords/extensions.
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Added: 647 days ago
Views: 175
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