Maggie Neale, Professor of Organizational Behavior, explores the power of teams and ways to manage a...
Maggie Neale, Professor of Organizational Behavior, explores the power of teams and ways to manage a volunteer team or function effectively as part of one.
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Added: 649 days ago
Views: 89
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can...
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers' evolving consumption patterns and fine-tune their marketing strategies accordingly.
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Added: 649 days ago
Views: 176
Emily Campbell speaks to Anna Minton about how the economic landscape plays out on the built environ...
Emily Campbell speaks to Anna Minton about how the economic landscape plays out on the built environment and the role of architects in developing a common good vision of the city.
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Added: 559 days ago
Views: 44
Daniel Finkelstein, comment editor, The Times joins acclaimed economist Robert Shiller who argues fo...
Daniel Finkelstein, comment editor, The Times joins acclaimed economist Robert Shiller who argues for an active government role in economic policymaking by recovering Keynes idea of animal spirits.
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Added: 559 days ago
Views: 57
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Prof. Tormala speaks about his research on attitude certainty and how that affects people's behavior...
Prof. Tormala speaks about his research on attitude certainty and how that affects people's behavior.
Recorded: February 3, 2009
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Added: 649 days ago
Views: 116
Steve Cole presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right T...
Steve Cole presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
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Added: 649 days ago
Views: 145
: Prof. Shiv talks about how the part of the brain that experiences pleasure becomes more active whe...
: Prof. Shiv talks about how the part of the brain that experiences pleasure becomes more active when the drinker thinks he or she is enjoying more expensive wine.
Recorded: February 3, 2009
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Added: 649 days ago
Views: 165
Money changes people's motivations -- increasing their sense of self sufficiency and even making the...
Money changes people's motivations -- increasing their sense of self sufficiency and even making them keep a greater physical distance from others. After focusing on money, individuals work longer before asking for help, are less helpful to others, and prefer to play and work alone. Kathleen D. Vohs presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
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Added: 649 days ago
Views: 128
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People tend to grossly underestimate how likely others are to agree to requests for help. And many d...
People tend to grossly underestimate how likely others are to agree to requests for help. And many don't know how to ask for help. They also overestimate how many people will come to them for help. Francis Flynn presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
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Added: 649 days ago
Views: 123
Employees who use company-sponsored programs to give support to others feel a stronger commitment to...
Employees who use company-sponsored programs to give support to others feel a stronger commitment to their companies. These employees see themselves as more caring people and see the company as a more caring organization. Receiving support from a firm in cases such as illness or family emergencies is appreciated but does not make employees feel as proud and supportive of their employer as does the opportunity to give help. Adam Grant presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
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Added: 649 days ago
Views: 122
What principles the sales industry uses to change your social reality
(Excerpt from a psych...
What principles the sales industry uses to change your social reality
(Excerpt from a psychology documentary about "Social Reality" with Philip Zimbardo)
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Added: 968 days ago
Views: 188
Thin friends who eat a lot could put your waistline in danger. That's the warning from researchers s...
Thin friends who eat a lot could put your waistline in danger. That's the warning from researchers studying how other people's weight and food choices influence how much we eat.
Researchers from Duke University, the University of British Columbia and Arizona State University used snack foods, an obesity prosthesis, and the ruse of a study related to movies to track how students' food consumption was influenced by a companion. Their findings will appear online this week in the Journal of Consumer Research.
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Added: 645 days ago
Views: 179
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The Engineering Virality Bootcamp was part of the Stanford GSB marketing course - the Power of Socia...
The Engineering Virality Bootcamp was part of the Stanford GSB marketing course - the Power of Social Technology (Dr. Jennifer Aaker), orchestrated by Julio Vasconcellos. A panel of experts, including Dave McClure, Andy Smith, Jeff Clavier, Ed Baker, Matt Wyndowe, Mark Hedrickson and Ben Katz, discussed how to engineer virality. The bootcamp is split into two approaches: left brain (quantitative and analytical) and right brain (more holistic and creative, relying on creating buzz-worthy messages that can be spread via word-of-mouth). In the bootcamp, the speakers discuss how to execute both kinds of tactics, and how both can be integrated to yield optimal results.
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Added: 649 days ago
Views: 216
The Engineering Virality Bootcamp was part of the Stanford GSB marketing course - the Power of Socia...
The Engineering Virality Bootcamp was part of the Stanford GSB marketing course - the Power of Social Technology (Dr. Jennifer Aaker), orchestrated by Julio Vasconcellos. A panel of experts, including Dave McClure, Andy Smith, Jeff Clavier, Ed Baker, Matt Wyndowe, Mark Hedrickson and Ben Katz, discussed how to engineer virality. The bootcamp is split into two approaches: left brain (quantitative and analytical) and right brain (more holistic and creative, relying on creating buzz-worthy messages that can be spread via word-of-mouth). In the bootcamp, the speakers discuss how to execute both kinds of tactics, and how both can be integrated to yield optimal results.
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Added: 649 days ago
Views: 137
The Engineering Virality Bootcamp was part of the Stanford GSB marketing course - the Power of Socia...
The Engineering Virality Bootcamp was part of the Stanford GSB marketing course - the Power of Social Technology (Dr. Jennifer Aaker), orchestrated by Julio Vasconcellos. A panel of experts, including Dave McClure, Andy Smith, Jeff Clavier, Ed Baker, Matt Wyndowe, Mark Hedrickson and Ben Katz, discussed how to engineer virality. The bootcamp is split into two approaches: left brain (quantitative and analytical) and right brain (more holistic and creative, relying on creating buzz-worthy messages that can be spread via word-of-mouth). In the bootcamp, the speakers discuss how to execute both kinds of tactics, and how both can be integrated to yield optimal results.
(more)
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Added: 649 days ago
Views: 126
The Engineering Virality Bootcamp was part of the Stanford GSB marketing course - the Power of Socia...
The Engineering Virality Bootcamp was part of the Stanford GSB marketing course - the Power of Social Technology (Dr. Jennifer Aaker), orchestrated by Julio Vasconcellos. A panel of experts, including Dave McClure, Andy Smith, Jeff Clavier, Ed Baker, Matt Wyndowe, Mark Hedrickson and Ben Katz, discussed how to engineer virality. The bootcamp is split into two approaches: left brain (quantitative and analytical) and right brain (more holistic and creative, relying on creating buzz-worthy messages that can be spread via word-of-mouth). In the bootcamp, the speakers discuss how to execute both kinds of tactics, and how both can be integrated to yield optimal results.
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Added: 649 days ago
Views: 124
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Judith Wright, author of "The Soft Addiction Solution" talks to Julie Chen about how certain habits ...
Judith Wright, author of "The Soft Addiction Solution" talks to Julie Chen about how certain habits such as Facebook use or consumption of sweets may hide deeper psychological needs.
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Added: 569 days ago
Views: 48
Money can't buy you love but it can buy happiness -- as long as it's money for someone else. Researc...
Money can't buy you love but it can buy happiness -- as long as it's money for someone else. Researchers look into how and why spending money on others promotes happiness. Michael Norton presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
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Added: 649 days ago
Views: 167
Changing Attitudes of Investors - Roundtable Discussion, Featuring Peter Boockvar of Miller Tabak, S...
Changing Attitudes of Investors - Roundtable Discussion, Featuring Peter Boockvar of Miller Tabak, Steven Leeb of Leeb Capital Management, and George Walper of Spectrem Group (Bloomberg News)
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Added: 582 days ago
Views: 111
Consumers frequently assign stereotypical views to nonprofits, categorizing them as warm, generous a...
Consumers frequently assign stereotypical views to nonprofits, categorizing them as warm, generous and caring organizations, but assuming their business abilities will be less competent than their for-profit peers'. In contrast, for-profit companies are seen as more competent from a balance sheet perspective, but are not necessarily socially aware. Jennifer Aaker presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
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Added: 649 days ago
Views: 129
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