In this business tv show, Mark middlemas, Managing Partner Integration at Universal...
In this business tv show, Mark middlemas, Managing Partner Integration at Universal McCann, explains how new technologies are effecting marketing and branding, and how the new technologies emerging now can be harnessed to reach more people:
"One of the other areas of the space is you know gaming devices are hugely important, be they the PSP, be they the Xbox, be they PS3 or of course the Wii. Hugely important, they've spanned the divide from just gaming geeks into all sorts of lives now including education.
One of the things that we want to get really involved with and are doing a lot with is in game advertising. These games, the likes of Grand Theft Auto, Halo 3 they sell more units than all the people who go to the number one blockbusters from Hollywood, so they are hugely important and as more and more people are playing them we've got to be involved in this, we've got to understand and learn what is going on to be able to offer best advice for our clients.
So we're able to through for example, through Xbox we're able to have the latest games, have a look at embedding our clients, content in there, advertising messages and doing research which we've then done to feedback and learn from because its a new space but its increasingly important particularly through that demographic we talked about earlier. So it allows us to excite, delight but also learn which is also critical in this new sort of digital age where no one knows the answers really of what's going to happen next year let alone next week.
So we've also got, I mean the other things as well were quite important, you can see the various sort of digital radio devices here so be it in car, be it DAB, be it iPod linked devices, you know the phenomenon of the iPod young kids still listen, youngsters, we still listen to the radio in huge numbers, its almost as if the radio is the shopping centre for songs and then the iPod and all sorts of devices where you can apply the iPod to radio and link them up. So important we're at the front end ...
(more)
(less)
Added: 971 days ago
Views: 142
In this business tv show, Mark middlemas, Managing Partner Integration at Universal...
In this business tv show, Mark middlemas, Managing Partner Integration at Universal McCann walks you through the company’s Next Thing Now Room, and explains the digital table, which is a sensitive, sensory table that enables manipulation of content:
“It allows brand involvement effectively, you can get consumers more involved in your brand, you can bring it to life more, and that is going to be through audio video technology that is going to excite them simple as that, it beats a page hands down.
Effectively it could be a page in a newspaper or a magazine or a brochure, this brings it to life, it bring sit to life in a way that no one has seen before, its interesting, its edgy, it surprises and it delights and that's, consumers want to see that, there's a lot going on in their lives and if you can bring you brand to them in an exciting and sexy way you're going to get a return on it.
Well the research that we've done and we've invested a heavy amount of money into research over the last couple of years with our next and now proposition we know hands down that consumers, they want to be surprised, delighted, they want to be excited and if you can bring to life a brand, a company, a project in an exciting way through technology then that is so much better than a piece of static advertising or messaging, that's just the way the world is moving and increasingly as youngsters grow up with this technology brands need to be there, they need to be experimenting and using these sorts of projects and technology to get ahead of the competition.”
See more business news television shows from Mark middlemas, as he gives his top expert business advice at http://www.yourbusinesschannel.com
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
(more)
(less)
Added: 972 days ago
Views: 217
|
