Adam Armbruster speaks on the Fox Business Network about political marketing tactics using the 2008 ...
Adam Armbruster speaks on the Fox Business Network about political marketing tactics using the 2008 presidential general election as an example.
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Added: 967 days ago
Views: 208
Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal mccann
Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal mccann, as he reveals how one should approach the development a strategy that will encourage usage within social networks:
"There are so many ways you can work with social networks but increasingly it's not just about advertising it's about having a presence in the place is where consumers interact and doing that in a way that feels credible and relevant.
So whether you can create a page of inner social network and be there but actually giving people a reason to be involved sort of as creating content that you share on your page and get users to interact with or you create applications that users can load on to their social network pages creates a genuine usage for them and makes their page more interesting or makes their life easier online.
There are some good examples like Intel created a page on MySpace that was a collaborative music project. So people could who were pitching for a place in a band could create a super group out of the best entrants. So it's kind of rather than just being an advert on a social network it's actually kind of acting how you want to be seen and kind of creating stuff and getting people involved. So acting how you want to be perceived rather than just talking about it.
I think business should really jump on this idea and involve their users and open themselves up to getting more people involved and have done very well.
We looked at Facebook, and they have actively got their users to collaborate with them to translate the website into hundreds of local languages around the world, you know that was done by charge by the users.
Another good example is a video rental company in the US called Netflix which were trying to improve their recommendation system that recommends new films that you should borrow and they opened it up to the general public and developers and put a million dollar prize on it and said come and create a better recommendation system for us.
So it was about collaborating with the wider community and being open with them. They shared all their data and they are going to get a better system out of it by being open and being active and being involved with the wider world."
See more business news television shows from Tom Smith, as he gives his top expert business advice at http://www.yourbusinesschannel.com
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
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Added: 970 days ago
Views: 190
Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal mccann
Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal mccann. The expert behind the renowned Wave 3 report, Tom reveals his thoughts on social media's biggest trends:
"We have seen a big move towards video and multimedia content. I mean video sharing sites just keep on taking off wave and wave. We know that is down to increasing access via broadband. The technology and the cost of creating things on videos is falling year on year. So all of these, you know everything is becoming more multimedia is becoming more advanced.
The content that consumers are creating is probably more watchful than it used to be and attracts a wider audience. Things are evolving like blogging is becoming easier and more accessible and available on a bigger number of platforms. So you can blog online, of course you can blog on a social network page, you can blog via your mobile, you can do what's called micro blogging where you just blog in one sentence or less.
So you know everything is evolving and there are more access points for people to create and share content than there ever has been.
I mean the numbers that we have looked at and we have surveyed hundreds of millions of people worldwide are passively consuming this. So hundreds of millions of people are reading blogs, watching videos and video sharing sites, looking at other people's photos from around the world.
You know it is a mass phenomenon. If you are online you are doing it so as internet penetration rises you know the impacts of social media will be felt amongst all parts of the population worldwide.
It's relevant because it is where consumers are increasingly spending their time when they are online and we know we have seen in this research that people are spending more and more time in less environments because social networks now allow you to do everything you want online. So allow you to keep in contact with friends, allow you to share photos, they allow you to look at other kinds of content from external websites.
So people are spending less time on sites outside of this. So you kind of have to take the message to where people are going to be, which is inside social media rather than build a brand website and expect them to come. It's about taking your content to them and taking your message to them where they spend their time which is increasingly social media."
See more business news television shows from Tom Smith, as he gives his top expert business advice at http://www.yourbusinesschannel.com
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
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Added: 970 days ago
Views: 219
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal mccann
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal mccann walks you through the company’s Next Thing Now Room, and explains the digital table, which is a sensitive, sensory table that enables manipulation of content:
“It allows brand involvement effectively, you can get consumers more involved in your brand, you can bring it to life more, and that is going to be through audio video technology that is going to excite them simple as that, it beats a page hands down.
Effectively it could be a page in a newspaper or a magazine or a brochure, this brings it to life, it bring sit to life in a way that no one has seen before, its interesting, its edgy, it surprises and it delights and that's, consumers want to see that, there's a lot going on in their lives and if you can bring you brand to them in an exciting and sexy way you're going to get a return on it.
Well the research that we've done and we've invested a heavy amount of money into research over the last couple of years with our next and now proposition we know hands down that consumers, they want to be surprised, delighted, they want to be excited and if you can bring to life a brand, a company, a project in an exciting way through technology then that is so much better than a piece of static advertising or messaging, that's just the way the world is moving and increasingly as youngsters grow up with this technology brands need to be there, they need to be experimenting and using these sorts of projects and technology to get ahead of the competition.”
See more business news television shows from Mark Middlemas, as he gives his top expert business advice at http://www.yourbusinesschannel.com
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
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Added: 971 days ago
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In this business tv show, Mark Middlemas, Managing Partner Integration at Universal mccann
In this business tv show, Mark Middlemas, Managing Partner Integration at Universal mccann, explains how new technologies are effecting marketing and branding, and how the new technologies emerging now can be harnessed to reach more people:
"One of the other areas of the space is you know gaming devices are hugely important, be they the PSP, be they the Xbox, be they PS3 or of course the Wii. Hugely important, they've spanned the divide from just gaming geeks into all sorts of lives now including education.
One of the things that we want to get really involved with and are doing a lot with is in game advertising. These games, the likes of Grand Theft Auto, Halo 3 they sell more units than all the people who go to the number one blockbusters from Hollywood, so they are hugely important and as more and more people are playing them we've got to be involved in this, we've got to understand and learn what is going on to be able to offer best advice for our clients.
So we're able to through for example, through Xbox we're able to have the latest games, have a look at embedding our clients, content in there, advertising messages and doing research which we've then done to feedback and learn from because its a new space but its increasingly important particularly through that demographic we talked about earlier. So it allows us to excite, delight but also learn which is also critical in this new sort of digital age where no one knows the answers really of what's going to happen next year let alone next week.
So we've also got, I mean the other things as well were quite important, you can see the various sort of digital radio devices here so be it in car, be it DAB, be it iPod linked devices, you know the phenomenon of the iPod young kids still listen, youngsters, we still listen to the radio in huge numbers, its almost as if the radio is the shopping centre for songs and then the iPod and all sorts of devices where you can apply the iPod to radio and link them up. So important we're at the front end ...
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Added: 970 days ago
Views: 142
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